Marketing Questionnaire – PLBMDesign

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Project Questionnaire

Name
First Last
Email
Name of Company
Number of employees
Describe your most common customer/client
Who is your ideal customer/client?
What core problem do you solve for ideal customers?
Who do you feel are your two primary competitors?
What is your primary competitive advantage?
Do you offer any incentive for first-time customers?
If yes, please describe
Describe the process of how you might meet and keep a new client
How many new customers you can handle per month?
What target keywords do you think would help you rank in Google?
Please select all that apply that you have currently in place
this includes outside vendors you may be retaining
- Sales Team
- Marketing and/or Graphic Design Team
- Email Marketing (company and/or service such as MailChimp or Constant Contact
- Other
If marked other, please list
Existing Internet Presence
Please list any websites you have
Please list up to 3 websites that you like visually and/or for the user experience
What are your favorite color(s)?
Current Social Media Outlets
Please include existing accounts even if not active
- Facebook
- Linkedin
- Youtube
- Pinterest
- Instagram
- Google+
- Other
Please list any additional Social Media Outlets
Do you have marketing material currently that is to date?
Flyers, Brochures, print or digital
- Yes
- No
Upload existing print/digital marketing materials
Drop files here or
Please add any additional information you would like to share
Case Study
Please think of one client that you have or have had when answering these questions
Describe an existing or past ideal customer?
Pick one and answer the following questions with only that client in mind
What do they do?
Why do they need you?
a. What are their goals? b. What are their needs?
4. How did/can you satisfy those needs and help the customer meet their goals?
Provide short-term and long-term
What are some of the details?
Please make sure they are hard examples (ex: we double traffic to their store (NO), we were able to increase traffic into their store from about 20 people per day to over 35 per day (YES)
Tell us the story
Include how you came upon this client and why, what was their pain, and how you approached the solution, implemented the solution and what are/were the expected results, rambling encouraged!
Include client quote/testimonial

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