This one-liner should be an impactful overview of the project, perhaps highlighting one of the key goals or achievements.
Open with a short introduction to the client – who they are, their background and industry. You can base it on what they say on their company website or LinkedIn profile.
Explain over a paragraph or two the challenges your client was facing and wanting to overcome. There could be just one, or a few different pain points.
Now for what you actually did. Talk about how your products or services helped solve that problem. Get into the specifics, and also explain your thinking and decision-making throughout the process.
This is where you lay out It’s always better to use real numbers, not just vague statements like ‘more than doubled their traffic’. Really hammer it home by pulling out the big guns!
Finish up with a quote from your customer, ideally stating how their business has been improved or how happy they are with the service received. It doesn’t need to be lengthy, but it should be genuine. And be sure to use their own words, rather than trying to make it sound typically corporate.